Small Business Workshop
February 13, 2020 | Troy, MI
The Transcend Small Business Workshop is an educational and networking event focused on best practices and business trends for Michigan Small Businesses. Expert Keynote presentations will focus on Marketing, Recruiting, Tech Trends, and Healthcare Cost Containment. This all-encompassing event will allow you to build your expertise and grow your network with a C-Suite, invite-only audience.
8:00 am Registration and Networking
8:30 am Breakfast
8:35 am Opening Comments
8:45 am Small Business LinkedIn Marketing
Speaker: Brenda Meller, President
Meller Marketing
9:15 am Recruiting Best Practices
Speaker: Lesley Delgado, President
Strategic Recruiting Solutions
9:45 am Break
10:00 am Small Business Technology Trends
Speaker: Chad Paalman, CEO and Co-founder,
NuWave Technology Partners
10:30 am Healthcare Cost Containment
Speaker: Amanda Bobrovetski, Regional Sales Manager
Blue Cross Blue Shield of Michigan
11:00 am Closing Remarks
Brenda Meller
Chief Engagement Officer, Meller Marketing
Brenda Meller is a self-proclaimed “ambassador” of LinkedIn, national speaker, and the Chief Engagement Officer at Meller Marketing (www.mellermarketing.com), which provides marketing and social media support for individuals and businesses, specializing in LinkedIn. She has been leveraging social media to propel her personal and professional efforts for over ten years, and now blends this experience with her marketing expertise to help clients achieve their goals.
You can find Brenda Meller and Meller Marketing online on all the major social media channels. She is in the process of working on her next goal of writing a book on LinkedIn, which will be published in early 2020.
Other Important Facts: Brenda loves coffee, chocolate, and pie. In her downtime, she enjoys jigsaw puzzles. Connect with Brenda: www.linkedin.com/in/brendameller #socialmediapie
Lesley Delgado
Owner and President, Strategic Recruiting Services, LLC
Lesley Delgado is the proud owner and President of Strategic Recruiting Services, LLC. As a successful business owner for over 30 years, she brings a strategic focus, vision, and mature judgment with her every time she partners with clients.
Prior to the launch of Strategic Recruiting Services, Lesley was the founder and President of StaffPro America, a staffing firm specializing in the placement of administrative and clerical support. Her company received numerous awards during its seventeen years in operation, including Corp! Magazine’s 101 Best and Brightest Companies to Work For. After many years of success with StaffPro, Lesley decided to sell the company and turn her focus on the staffing needs of small-sized companies.
Currently, Lesley serves on the Advisory Board for MichBusiness and is a Trusted Adviser for Vistage, Michigan. She serves as board member for the Detroit Executive Association. Lesley was awarded a scholarship to attend the Goldman Sachs 10,000 Small Businesses Program in 2016. Strategic Recruiting was awarded the MichBusiness, HR Wizards & Partner Award in 2015.
Lesley is proud of the success and organic growth of SRS and is excited to see what the future has in store for the company, for her team, and for her current and future clients.
Chad Paalman
CEO and Co-founder, NuWave Technology Partners
Chad Paalman is the Co-Founder & CEO of NuWave Technology Partners. In 2005 NuWave was started with a focus on being a trusted partner for organizations looking to find an IT company that could take care of all their technology needs. This includes network management & security, cloud services, internet & phone services, network electronics, mobile device management, computers, servers, phone systems, wireless networks, physical security, video surveillance, cabling, and more. NuWave services clients throughout Michigan with offices in Kalamazoo, Lansing, and Grand Rapids. NuWave Technology Partners was recognized as one of Michigan’s 50 Companies to Watch in 2009.
Chad is presently serving on The Channel Company’s NexGen Cloud Advisory Board, CompTIA Channel Advisory Board, Cisco System’s SMB Advisory Board, Lansing Community College & Career Quest Learning Centers IT Curriculum Advisory Boards, the Michigan FFA Foundation Board, Sparrow Foundation Board and on both the Leadership Council & Executive Board of Directors of the Small Business Association of Michigan. Chad holds a Bachelor’s degree from Michigan State University and resides in Ada, MI with his wife Rebecca, son CJ and daughter Sydney.
Amanda Bobrovetski
Regional Sales Manager, Blue Cross Blue Shield of Michigan
Amanda Bobrovetski has one of the more unique roles at Blue Cross Blue Shield of Michigan. With a successful background in sales, public relations, training & retention, and communications, Amanda handles the small group market statewide (under 50 enrolled). She is also responsible for the strategy and implementation of External Distribution Channels such as Association Health Plans (AHPs) and Professional Employer Organizations (PEOs), as well as any legislative changes and innovations in that market. She approaches her role as in a way that gives strength to the solution and the people involved versus admiring the problem and following the rules. Amanda has also been a licensed insurance agent since 2004.
Amanda is Past President, among other roles, of the Michigan Association of Health Underwriters as well as Past President of the Metro Detroit Association of Health Underwriters. Amanda has a BAA in Integrative Public Relations from Central Michigan University and studied International Relations at the American University of Rome. She lives in Grosse Pointe Park with her husband, Jason, and their two children, Addison (9) and Hudson (3).
MSU Management Education Center
811 W Square Lake Rd
Troy, MI 48098
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